# Misch Strotz

> Co-founder & CEO at letz.ai and neon internet. CTO at habiata. Vice-President at PULSE, the Luxembourg Startup Association. Enabling AI for creative professionals. Writing about tech trends I consider relevant.

Website: https://www.mitchoz.com/  
Press kit (photos, logo, bio): https://www.mitchoz.com/press/  
Elsewhere: [GitHub](https://github.com/mitchoz) · [X](https://twitter.com/mitch0z) · [LinkedIn](https://www.linkedin.com/in/mitchoz/) · [Instagram](https://instagram.com/mitchoz) · [Facebook](https://www.facebook.com/mitchoz) · [misch@msh.lu](mailto:misch@msh.lu)

_This file mirrors https://www.mitchoz.com/ for AI agents and other readers. Updated 2026-11-05._

## Writing

- 2025-12-11 · [Why we love what we create](https://www.mitchoz.com/whywelovewhatwecreate/): Meditations on AI Characters and the new Identity Economy. Introducing the Mirror Rejection Effect.
- 2025-06-01 · [Reflections on Jobs&AI](https://www.mitchoz.com/jobsandai/): The future of work won't look like work. And that's the point.
- 2025-01-16 · [TNS – Token Name System](https://www.mitchoz.com/tokennamesystem/): An AI protocol layer for controlling intellectual property and AI models.
- 2023-09-01 · [Introducing: letz.ai](https://www.mitchoz.com/letzai/): A generative AI system to which you can add yourself, your products, and your style.
- 2023-01-06 · [Infinite Information Loops](https://www.mitchoz.com/infiniteinformationloops/): A man-made technological trap that stresses the boundaries of our realities. Introduces the A priori fake, the Synthographic Object and the Infinite Information Loop.
- Medium · [Stories of the future](https://mitchoz.medium.com/stories-of-the-future-d442c1dc7c9): “How AI will kill the video star.”

## Talks & Podcast Selection

- 2026-10-28 · [Small Pond Big Fish, Ep. 02](https://www.youtube.com/watch?v=8pjqCe5MMnE): Podcast with Panos (deelan.ai) and Mika (PULSE). Video games, the campaigns that went viral, the projects that didn't work, the death threats, and what it really takes to bootstrap in an AI gold rush.
- 2026-07 · [How AI is changing the creative industries](https://www.youtube.com/watch?v=ElxOqEj51Ko): Gcore Connect 2026. The future of work won't look like work. And that's the point.
- 2025-11-15 · [Artificial Intelligence in Contemporary Art](https://www.youtube.com/watch?v=hoCrGjhRggg): Round table at Spektrum, Rumelange, moderated by Avanti Sharma, with Miikka Heinonen, Bodo Korsig, Steve Gerges and Yliana Paolini.
- 2025-02 · [Jung von Matt AI Brand Day](https://www.facebook.com/watch/?v=534367072958134): Jung von Matt Neckar. The trends that will define the next era of AI image creation, and personalisation at scale.
- 2024-11-10 · [Gëlle Fro, Ep. 87](https://www.instagram.com/p/DCM8f8tqeTG/): Podcast, in Luxembourgish. Tech-Zukunft zu Lëtzebuerg: Misch Strotz iwwer Innovatioun an Erausfuerderungen.
- 2023-04-26 · [Startup Corner 27](https://www.cc.lu/toute-linformation/actualites/detail/startup-corner-27-misch-strotz-neon-internet): House of Startups podcast, in Luxembourgish. From an “A Priori Fake” internet to infinite loops of information that lose all economic value.
- 2023 · [Rethinking Truth in the Age of Synthography](https://www.youtube.com/watch?v=e2h3Wnyvznk): TEDxLuxembourgCitySalon. “We shape our tools, and thereafter our tools shape us.”

## Press Selection

- 2026-06-11 · [Habiata: The System Behind Real Estate Agency Success](https://www.forbes.lu/habiata-the-system-behind-real-estate-agency-success/): Forbes Luxembourg. How habiata uses AI to manage real estate listings and client leads, with Felix Hemmerling and Torge Schwandt.
- 2026-05-22 · [Fashion’s AI Revolution Starts In Luxembourg](https://www.siliconluxembourg.lu/fashion-ai-revolution-starts-in-luxembourg/): Silicon Luxembourg. A fully AI-generated campaign for Engelhorn’s launch at GRIDX.
  - 2026-05-08 · [Luxembourg’s First AI Fashion Campaign: How It Was Made](https://www.siliconluxembourg.lu/luxembourg-first-ai-fashion-campaign-engelhorn-letzai/): Silicon Luxembourg. The technology behind the campaign.
  - 2026-10-19 · [The campaign on Instagram](https://www.instagram.com/reels/DerG0c0IMt_/): Instagram reel.
- 2025-11-24 · [AI for all: Luxembourg makes its educational revolution](https://en.paperjam.lu/article/ai-for-all-luxembourg-makes-its-educational-revolution): Paperjam. The launch of KI Léierbud, a free platform for learning about AI.
- 2025-10-06 · [Tech & IA: les valeurs avant les outils](https://paperjam.lu/article/tech-and-ia-les-valeurs-avant-les-outils): Paperjam. A cross-generational round table on technology and AI in Luxembourg.
- 2025 · [LetzAI case study](https://cloud.google.com/customers/letzai): Google Cloud. How LetzAI simplified its product and grew with viral campaigns like the Grand Duke selfies.
- 2025-01 · [LetzAI rapidly scales AI-powered image generation for global users](https://gcore.com/case-studies/letzai): Gcore case study. Scaling with GPU Cloud and Everywhere Inference.
- 2024-12-08 · [Misch Strotz & Karim Youssef - AI-generated Forbes Cover 2024](https://www.forbes.lu/letzai-repousse-les-limites-intelligence-artificielle/): Forbes Luxembourg cover story, with Karim Youssef: “the rockstars of AI in Luxembourg.”
- 2024-10-07 · [Das Startup Letz.AI will auf seiner Plattform KI, Marken und UGC zusammenbringen](https://omr.com/de/daily/letz-ai-virtual-try-on): OMR. Generative AI, brands and user-generated content, and why it takes brave first movers.
- 2024-10-04 · [Misch Strotz: “We’ve found a good balance between being playful and professional”](https://en.paperjam.lu/article/misch-strotz-we-ve-found-a-goo): Paperjam #NextGen: 100 Luxembourgers under 40.
- 2024-08-22 · [LetzAI will die Werbebranche revolutionieren](https://www.wort.lu/wirtschaft/letzai-will-die-werbebranche-revolutionieren/17912342.html): Luxemburger Wort. Grand Duke Henri as a superhero, or fashion shows in places that don’t exist.
- 2024-05-21 · [Lieserbréif vum Misch Strotz: Den Traditiounspräis am Handwierk](https://www.rtl.lu/news/meenung/lieserbreiwer/den-traditiounsprais-am-handwierk-2197604): RTL. Reader’s letter on the crafts chamber’s tradition and innovation prize.
- 2023-09-27 · [„Game of Thrones“ – Chamber Edition](https://www.tageblatt.lu/Wirtschaft/Luxemburger-Firma-Neon-Internet-entwickelt-KI-Plattform-zur-Generierung-fiktiver-Bilder-33209.html): Tageblatt. Luxembourg’s politicians on the Iron Throne before the elections, and the platform behind it.
- 2023-09-13 · [LetzAI Wants To Become The Dominant Luxembourg AI Model](https://www.siliconluxembourg.lu/letzai-wants-to-become-the-dominant-luxembourg-ai-model/): Silicon Luxembourg. Luxembourg’s first local AI image generator.
- 2023-09-11 · [Hier wird der Großherzog zu Iron Man](https://www.wort.lu/panorama/hier-wird-der-gro%C3%9Fherzog-zu-iron-man/2746501.html): Luxemburger Wort. A new AI from Luxembourg that specialises in fictional images of real people.
- 2023-07-17 · [“Bringing our understanding of generative AI technologies to a broader audience”](https://paperjam.lu/article/a-creative-agency-shaped-throu): Paperjam + Delano Business Club welcomes neon internet.
- 2023-06-03 · [»Das wird Aneignungskunst auf Steroiden«](https://page-online.de/branche-karriere/das-wird-aneignungskunst-auf-steroiden/): PAGE. Interview with Misch Strotz and Sebastian Zimmerhackl on creating with AI.
- 2022-12-21 · [Intelligence unleashed](https://journal.lu/de/intelligence-unleashed): Lëtzebuerger Journal. Three heavy AI users, with Julie Wieland and Sebastian Zimmerhackl, on their hopes and worries.
- 2022-06-07 · [De mini-entreprises à grands entrepreneurs](https://paperjam.lu/article/mini-entreprises-a-grands-entr): Paperjam. From a school mini-company to founding L-Pod and neon internet.
- 2022-05-20 · [Prix de l’Innovation 2022: Neon Internet récompensée pour sa boîte à outils marketing Neontools](https://www.adada.lu/2022/05/prix-de-linnovation-2022-neon-internet-recompensee-pour-sa-boite-a-outils-marketing-neontools/): adada. neontools, the marketing toolbox for creators and entrepreneurs, wins at the Chambre des Métiers’ innovation awards.
- 2022-01-04 · [Vodafone NFT: 3 agences luxembourgeoises dans les coulisses de la vente du premier SMS de l’histoire sous forme de NFT](https://www.adada.lu/2022/01/vodafone-nft-3-agences-luxembourgeoises-dans-les-coulisses-de-la-vente-du-premier-sms-de-lhistoire-sous-forme-de-nft/): adada. The first SMS ever sent, auctioned as an NFT for €107,000 for the UNHCR, animated by Misch Strotz with Gil Galvao (TIJO Studio).
- 2021-06-07 · [Web 3.0: Wie Kryptowährungen das Internet und die Welt verändern sollen](https://www.tageblatt.lu/Wirtschaft/Wie-Kryptowaehrungen-das-Internet-und-die-Welt-veraendern-sollen-50577.html): Tageblatt. With Sacha Schmitz, on why digital money will change the world.
- 2020-10-08 · [adada offline, No. 6](https://www.facebook.com/adada.lu/posts/vient-de-para%C3%AEtre-adadaoffline-num%C3%A9ro-6coverstory-rencontre-avec-misch-strotz-et/3488229864554186/): Cover story with Karim Youssef: the founders of neon, chosen by the government to run the first phase of the Covid communication.
- 2018-12-21 · [Neon, The Marketing And Technology Hybrid Agency](https://www.siliconluxembourg.lu/neon-the-marketing-and-technology-hybrid-agency/): Silicon Luxembourg. With Karim Youssef, on their new venture as neon joins the Business Club.

## Lore Selection

Stories told on X, newest first. Indented posts followed the first one.

- 2026-09-11 · [I gave the fruit fly brain a fruit fly body and put it into a fruit fly sim. Now you can watch him eat, fly, and shit live on https://www.fruitflysimulator.com](https://x.com/mitch0z/status/2098371958068883964) (754 likes)
- 2026-08-17 · [AI movies no longer look like AI. Introducing MIRA, a new original AI demo series. Episode 1, made entirely with LetzAI and Seedance 2.5.](https://x.com/mitch0z/status/2089433805220151614) (782 likes)
  - 2026-08-24 · [MAKING OF MIRA](https://x.com/mitch0z/status/2091905048364146988) (2,066 likes)
- 2025-11-24 · [Tried an AI influencer with nano banana today. Thread 🧵👇](https://x.com/mitch0z/status/1993035566959804646) (4,733 likes)
  - 2025-11-27 · [Image](https://x.com/mitch0z/status/1994159184930111722) (7,519 likes)
  - 2025-11-28 · [A girl needs a name](https://x.com/mitch0z/status/1994389566078267827) (1,532 likes)
  - 2025-11-30 · [She can make it to Asmongold, but she can't get a name. Pathetic.](https://x.com/mitch0z/status/1994938960561471568) (827 likes)
  - 2025-11-30 · [TIL I 3D printed an emo girl](https://x.com/mitch0z/status/1994963165705375750) (only visible on X)
  - 2025-12-03 · [Video](https://x.com/mitch0z/status/1996276542847029426) (8,769 likes)
- 2025-11-20 · ["Generate an image in the style of this moodboard" Solved by nano banana pro](https://x.com/mitch0z/status/1991611480181977407) (733 likes)
- 2024-04-20 · [Name his album](https://x.com/mitch0z/status/1781599717958603216) (2,731 likes)
- 2024-03-26 · [Paid the 100€ for @arcads_ai so you don't have to 😬](https://x.com/mitch0z/status/1772757045210484989) (1,726 likes)
  - 2024-03-27 · [She's called Ariel and she's a real person. You can hire her. She's great. She also has Instagram. So show some love🫶 https://www.instagram.com/arielmarie.ugc](https://x.com/mitch0z/status/1773123622980210706) (129 likes)
- 2023-11-13 · [I invited Luxembourgish Artist Alain Welter to my home & showed him @letz_ai. The resulting video offers a glimpse into a traditional artist's first interaction with AI. If you're curious about AI, or if it seems daunting to you, this video is for you.](https://x.com/mitch0z/status/1724020267419119905) (18 likes)
- 2023-04-20 · [And remember: AI art is just one click.](https://x.com/mitch0z/status/1649114630550061057) (86 likes)
- 2021-05-21 · [Gas was cheap. Lit the furnace. @muratpak](https://x.com/mitch0z/status/1395709169727115267) (124 likes)

## Terms

Concepts coined by Misch Strotz.

- **[Mirror Rejection Effect](https://www.mitchoz.com/whywelovewhatwecreate/#mirror-rejection-effect)** (2025): “We only recognise what we consent to see about ourselves. We love what we create, but we don't necessarily love what others create about us.” From Why we love what we create.
- **[Identity Economy](https://www.mitchoz.com/whywelovewhatwecreate/#identity-economy)** (2025): “AI is not erasing reality, but it is creating a new economy of identity.” From Why we love what we create.
- **[A priori fake](https://www.mitchoz.com/infiniteinformationloops/#a-priori-fake)** (2023): “A condition in which one must assume that all media is potentially fake unless proven otherwise.” From Infinite Information Loops.
- **[Synthographic Object](https://www.mitchoz.com/infiniteinformationloops/#synthographic-object)** (2023): “Without a Story, a Synthographic Object has only one property: its bytecode and the resulting appearance.” From Infinite Information Loops.
- **[Infinite Information Loop](https://www.mitchoz.com/infiniteinformationloops/#infinite-information-loop)** (2023): “Humans would no longer be the creative force, but only the consuming entity that is trapped in an infinite loop of new information.” From Infinite Information Loops.

## Main projects

- 2026 · [habiata](https://www.habiata.lu): AI-powered Real Estate Management Software.
- 2023 · [letz.ai](https://www.letz.ai): Create what you love. Generative AI to which you can add yourself.
- 2019 · [neontools.io](https://www.neontools.io): A creator toolbox with all the essential digital marketing tools.
- 2018 · [neon internet](https://www.neoninternet.com): Helping businesses reinvent themselves with AI.

## Side quests

- 2026 · [Fruit Fly Simulator](https://fruitflysimulator.com): A fruit fly brain in a room. Walking, flying, smelling, eating. All day long.
- 2026 · [MIRA](https://letz.ai/watch/mira): A new original AI series, made entirely with letz.ai and Seedance 2.5. Episode I: a girl is running out of time in her fight against a deadly disease.
- 2026 · [963](https://x.com/mitch0z/status/2071919240433574250): If I ever made a movie, it would probably look something like this.
- 2026 · [invoices69](https://invoices69.com): Sends your invoices, reads your receipts and keeps your VAT straight. Free for freelancers and studios.
- 2025 · [KI Léierbud](https://ki-leierbud.lu/): A free platform for learning about AI in five languages, with Marco Barnig († 2026) and Visual Online. Digital Inclusion Prize 2025.
- 2025 · [Trounwiessel](https://trounwiessel.letz.ai/): Eng Foto mam Guillaume: a photo shoot with the new Grand Duke for his accession, made with letz.ai. Over 25,000 images generated.
- 2025 · [XD Network](https://xdnet.work): XD = Unlimited Aesthetical Dimensions. A department for experiments with reality, with room for mistakes. With Sebastian Zimmerhackl.
- 2025 · [TidyHouse](https://tidyhouse.io): Clean up any real estate image in 10 seconds.
- 2022 · [We are ze Golemz](https://mirror.xyz/fayeknewz.eth/PjVgzT2Vj0WUMrv3M_PxLhCeeJaPRIFHm8lXoW9b0hc): An entire interactive comic, generated and programmed with AI capabilities that emerged in 2022, powered by 300 unique NFTs.
- 2021 · [Z4ubershow](https://z4ubershow.com/): Die Suche nach dem Stein der Weisen. A podcast and live show on Twitch and YouTube, whose best moments were minted as NFTs, the Z4ubertricks.
- 2018 · [NeoAsia 2018/2019](https://www.behance.net/gallery/89914651/neoasia-20182019): Street Photography in Asia.

## Contact

misch@msh.lu